It's always very hard to pull in money for an undertaking and one of the toughest problems that faces many businesses is marketing. A lot of folk think that it's really setting up a business that is the hardest part, but selling a business is by far the most complex and challenging factor. In network marketing these complications can really be overcome by embracing a funded proposal idea.
The whole idea behind promoting in a network marketing business is to get as many potential clients as practical whom you then convert into leads and then sales. This is often a long, slow and difficult process and the end result is always somewhat unpredictable. What occurs with many companies is that they run into financial problems before these promotional efforts can be converted into money flow.
Several folks made a decision to one step outside the common training offers in the MLM business and embraced the new notion of a funded proposal. In this idea the network marketer gets together as many potential social marketers as they can and takes them thru a training program which helps them set up and become future network marketers under their own downline.
The most important difference between this and the standard system is that the new network marketeer who is inducted must pay a small fee for their coaching. The recruiter then uses those accumulated charges to cover any funding gap that comes by a slow-moving product or during their initial advertising efforts.
By adding this fee you continue to get leverage by coaching other team members who then become top product movers without any of your money, when you're not especially sure of the result.
This is everybody wins situation. This way you do not have to rely on the money that your induct may or may not make for you in the future. Instead you can use the money the new recruit has paid for training which should satisfy your current needs until you can attract future prospects.
It's this concept that started the whole idea of funded proposals and it has over a period demonstrated to be really successful because it funds itself as it grows. The trick is not to charge the new hire a huge amount of money for their training, as this may suppress your activities and turn potential new sign ups away.
It's essential to offer brilliant product info and coaching to make this option work in the initial stages, and it's also necessary that you find the best applicant who will convert the training into leads and then sales it's the only way to ramp up your business. The ones that can grasp the possibility that your training offers them will very often grow to becoming excellent marketing experts with good sales stats that sustain your business, and this is why funded proposals are such a great idea.
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Brad Whitsett
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